Go Big with AI or Go Home

There are profound limitations to incrementing your AI strategy, argue Parvarandeh, Calder, Le-Brun, and Solis. Particularly when your competitors are AI-first entrants, companies need to reimagine their business model to stay competitive. The authors propose a dual transformation approach: 1) "Transformation A" optimizes current operations and 2) "Transformation B" creates a new AI-driven business model.

Plenty of examples abound — including AI transformations implemented at Amazon and Shell — proving that companies can balance immediate improvements with long-term commitments to thrive in the AI era.